“Chalo Chalen Bengal”: First-Ever Month-Long Campaign for Tourism Promotion in West Bengal Launched in Delhi

Inauguration of "Chalo Chalen Bengal" Advertisement Campaign by Hon'ble Tourism Minister, Government of West Bengal
New Delhi, April 4: To amply project the tourism potential of West Bengal, attract more domestic and foreign tourists and facilitate better interaction with investors and industry stake holders like travel operators, the first-ever month-long intensive promotional campaign for Tourism in the State was launched in Delhi today with the unveiling of an advertisement panel at the DTC bus shelter in front of the office of the West Bengal Information and Cultural Centre (WBICC) at Gole Market by Shri Krishnendu Nayaran Choudhury, Hon’ble Minister for Tourism, Government of West Bengal.
As part of the campaign, with the attractive catch-line of “Chalo Chalen Bengal” (Let’s Visit Bengal), picturesque and high-quality advertisement panels depicting premier tourist attractions of the State will be displayed in 15 such bus shelters across Delhi, apart from the city airport and key railway stations.
In keeping with the multi-dimensional approach to present the tourist-friendly atmosphere of the State, the Hon’ble Minister also inaugurated a new state-of-the-art tourism information centre at the WBICC office, equipped with high-speed internet connection and other modern facilities. He opened a Photography Exhibition titled “Beautiful Bengal” by Shri Sanjay Das at the Muktadhara Art Gallery at WBICC, with an objective to project to the visitors the myriad hues of West Bengal.
The highlight of the day-long event was an interactive session involving the Hon’ble Minister, senior officials of the Department of Tourism, Government of West Bengal and various stakeholders of the Indian tourism industry, including representatives of the Indian Association of Tour Operators (IATO) and Adventure tour Operators Association of India (ATOAI), which was preceded by an address by the Hon’ble Minister and a presentation by Principal Secretary, Tourism, Shri Vikram Sen, dwelling on the present status and future strategies related to tourism and hospitality sectors in the State and on how the State Government, under the leadership of Chief Minister Mamata Banerjee, is making all efforts to provide special impetus to meet the immense growth potential in the two sectors.
The day’s event culminated with a colourful ensemble of folk forms and cultural attractions of West Bengal, including “Pat-er Gaan” (songs rendered during rural tradition of story-telling with the help of scroll paintings), “Baul Gaan” (representing the unique spiritual musical heritage of Bengal) “Purulia Chhau” (tribal martial dance) and contemporary Bangla songs by members of the ‘Chandrabindoo’ band.
Photographs of Event held on 4th April 2013
Principal Resident Commissioner Shri Bhaskar Khulbe
addressing the august gathering
Hon'ble Tourism Minister Shri Krishnendu Narayan Choudhury sharing his thoughts and ideas with the august gathering
Principal Secretary, Tourism, Shri Vikram Sen, making
a presentation on West Bengal Tourism
Chhau Dance artistes from rural Bengal performing during
the event
Musical and cultural attractions of West Bengal Musical and cultural attractions of West Bengal
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